Tortilla pouches are now reclosable

Honeytop Specialty Foods' tortilla wraps are now packaged in a pouch featuring a resealable closure from Zip-Pak (www.zippak.com). The press-to-close feature helps increase storage life of the delicate foods and gives consumers more convenience. The wraps are sold in the U.K under the Honeytop brand. Honeytop bought a Fuji Machinery Co. Ltd. (www.fuji-machinery.com) FW3410B Alpha horizontal flowrapper equipped with a Zip-Pak Reseal 360XM applicator unit, both provided through Paramount Packaging Systems Ltd. (www.paramount-packaging.co.uk), a Zip-Pak and Fuji distributor.

Honeytop provides ethnic breads, tortillas and pancakes throughout the U.K. and Europe, and is the first to adopt the new equipment. “The machine and the reclosable packaging help to differentiate our products on retail shelves,” says David Laurence, joint managing director of Honeytop Speciality Foods. “Reclosable packaging offers consumers the flexibility and convenience they demand.”

The applicator affixes Zip-Pak's Press-to-Close™ ZE70 to the pouch. The 7-mm closure is easy to secure and locks in the freshness and aroma of the tortillas. The closure technology allows the pouch to open and reclose any time, maintaining quality until the entire contents are consumed. The resealable package keeps marketing messages in front of the consumer until the last tortilla is used.