Wellness drink 'pulsates' with good looks

Goldshield Elite debuts Pulsate Plus, a new cardio-wellness energy drink with label graphics that characterize a dynamic, electrifying shelf presence on a shrink label from Gilbreth (www.gilbrethusa.com). The challenge of communicating color, gloss and movement on an environmentally-friendly PETG shrink label required the Gilbreth custom F-I-T team to develop a totally new combination of materials, inks and cutting-edge technology. The full-body shrink label incorporates a smooth-fitting, sag-resistant, or “smile-free,” feature and a handy, perforated/removable tamper-evident neckband. Depth of color is achieved in the printing on a 10-station gravure press. The eye-catching Pulsate Plus had to communicate vibrancy, vitality and excellence at an effective price-point, says its marketer. The drink comes in a 30-oz generic stock white plastic bottle that was selected for its practicality and safety.