Sustainable Packaging

Remove, Reduce, Recycle, Renew, Re-use. These are five of the original 7 R's of Sustainable Packaging revealed by Wal-Mart when it introduced its Packaging Scorecard to a standing-room only audience at Pack Expo 2006. The mega-retailer has since shortened the list to reduce, reuse and recycle, but also added a new term, rethink, to encourage companies to always remember to consider smarter sustainable options.

 

To better understand sustainable packaging, we need to understand what sustainability is and how it's different from the focus in the 1970s on the environmental aspects and impacts of packaging.

 

Sustainability surfaced in packaging vernacular in 2006, after publication of "The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too" by Andrew Savitz with Karl Weber, which Amazon.com describes as "the groundbreaking book that charts the rise of sustainability within the business world and shows how and why financial success increasingly goes hand in hand with social and environmental achievement."

 

This broader look expands on packaging's previous environmental-only focus to include the business (economic) and social aspects (such as ethical material sourcing and manufacturing conditions).

 

The basis for sustainable packaging started during the environmental movement in the 1970s. Americans celebrated their first Earth Day in 1970, and became aware of some of our ecological problems such as pollution and littering through various media outlets. One of the most powerful messages came from The Crying Indian anti-litter commercial from Keep America Beautiful.

 

The finger-pointing at packaging as the main culprit of the country's ecological problems didn't happen in force until the late 1980s. That's when the Garbage Barge became a media sensation. Piled high with trash from Long Island residents, the Mobro 4000 barge left New York City on March 22, 1987, initially headed for a landfill in the southern U.S. But the load was refused there, and at other ports. As Chaz Miller wrote in 2007 for Waste 360, "The economy was hot, and news was slow. Garbage, which is just the effluence of our affluence, was the perfect target. Greenpeace, Phil Donahue and Johnny Carson all used the barge as fodder. Six months after it sailed, the garbage barge's trash was burned in a Brooklyn incinerator, and the ashes buried back in Long Island. The media didn't attend the funeral."

 

Thus began a concerted effort to reduce the volume of trash by increasing recycling rates of used packaging in the U.S. Efforts to establish an economically viable infrastructure for various packaging materials and engage all stakeholders continue to this day.

 

While sustainable packaging isn't a difficult concept to understand, it is complex. Is it replacing a rigid container with a pouch? Is it removing a carton and letting a toothpaste tube stand on its own on a shelf? Is it creating one bulk pack instead of multiple single-serve items? Is it using PET instead of PVC because PET can be easily recycled? Is it changing from a round to a square container to be more cube efficient? Is it faster set-up times on the packaging line to minimize the amount of product and packaging waste? Yes, it's all of this - and more.

 

Sustainable packaging is no longer focused on just recycling. Just as packaging is not the only eco target, although it is still top of mind for many. Right or wrong, packaging is frequently scrutinized and used as the measure of a company's overall sustainability, even though it may contribute only a small percentage to the total eco impact compared to other things, such as transportation, and water and energy use.

 

The idea of looking at the entire life cycle of a package - from raw materials all the way through disposal - gained ground in the early 2000s. But much of the focus remains on end-of-life.

 

In an exclusive interview with Packaging Digest in 2013, Jim Hanna, director, environmental impact, Starbucks Coffee Co., explains, "Consumers, especially in the U.S. and Canada, define sustainable packaging by focusing on end of life. That's caused us to focus a lot of effort and resources into creating solutions for our packaging because we know that's what resonates most with our customers."

 

But in seeking the broader, more encompassing definition of sustainable packaging, most packaging professionals refer to the Definition of Sustainable Packaging developed by the Sustainable Packaging Coalition in 2005:

 

Sustainable packaging...

  • Is beneficial, safe & healthy for individuals and communities throughout its life cycle
  • Meets market criteria for performance and cost
  • Is sourced, manufactured, transported, and recycled using renewable energy
  • Optimizes the use of renewable or recycled source materials
  • Is manufactured using clean production technologies and best practices
  • Is made from materials healthy throughout the life cycle
  • Is physically designed to optimize materials and energy
  • Is effectively recovered and utilized in biological and/or industrial closed loop cycles

Brand owners and packaging developers continue to search for more sustainable packaging materials.

For example, efforts to develop plant-based bioplastics for packaging accelerated in 2009 when the world's largest beverage company devoted time and resources to create and commercialize the PlantBottle. The Coca-Cola Co.'s first-generation PlantBottle replaced one of the two base components of polyethylene terephthalate (PET) with renewable materials made from sugar cane byproducts.

PET is made of 30% mono-ethylene glycol (MEG) and 70% purified terephthalic acid (PTA). The PlantBottle replaces petroleum-based MEG with a plant-based alternative, which doesn't change the recyclability of the PET.

To help fund continued commercialization of the PlantBottle technology and make it more economically viable for all, Coke has collaborated with a number of suppliers - as well as consumer packaged goods (CPG) partners, including Heinz and SeaWorld Parks & Entertainment.

While the Coca-Cola PlantBottle introduction was one of the most impactful developments for the bioplastics industry in recent years, it was not the only one. The Bioplastic Feedstock Alliance is another partnership developed to boost bioplastics development, an area of sustainable packaging that is undergoing a quiet revolution.

But bioplastics are only one alternate material being considered. Dell has been actively looking for and using sustainable alternatives for packaging materials, such as bamboo, wheat straw and mushroom-based packaging. In May 2014, the computer and accessories dynamo touted its new packaging made from air.

Content Tabs


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You’ve probably tut-tutted when recently reading about the number of recycling centers that are closing (


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E-commerce. Food waste reduction. Sustainable Materials Management. The Circular Economy.

 

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Walmart’s new Sustainable Packaging Playbook, key developments in flexible packaging recycling and more captured the attention of packaging professionals during these last 11 months, as sustainable packaging continues to be one of the most popular...


Through a mandate for compostable serviceware and diversion goals for food waste, France has provided an important incubator for compostable packaging innovation and a captive audience to purchase the product.

 

France entered into a...


Optimize Design. Source Sustainably. Support Recycling. With these three clear goals, Walmart hopes to reignite the passion around sustainable packaging with vendors, store buyers, packaging suppliers and consumers.

Laura Phillips, svp...


No one wants to “waste” anything; whether it’s time, money or the leftovers of a product we’ve purchased. Brands of course want consumers to have a positive experience with a product throughout the time they spend with it. When a consumer has to...


The way consumers interact with brands is rapidly changing. Earlier this year, Millennials officially surpassed Baby Boomers as the largest generation in U.S. history. There are now more than 90 million American Millennials, defined by those born...


If you want to keep your donuts fresh longer, you’re going to need more packaging. This illustrates an Eco-Insights lesson about packaging and food waste.

 

As you are very aware, concerned people are constantly complaining about how...

Henkel's Loctite Anaerobic Adhesive Recycling Program

It is estimated that industrial activities currently generate nearly 7.6 billion tons of solid waste in the U.S. each year, amounting to 3,000% of the total...


Mars Drinks reveals a fresh new look with a more sustainable design—31% carbon footprint reduction—for its single-serve Freshpack packaging, part of a system that provides in-office brewing convenience.

The repackaging aligns with a major...


Public awareness about slack fill is on the rise and laws that publicize significant slack fill fines or penalties are now on the books. How can brands right-size their packaging in the product development cycle?

 

Slack fill. Sounds...


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There are two big picture catch phrases competing for the attention of the packaging industry: Sustainable Materials Management and The Circular Economy. Which is better for the environment? Which is better for your bottom line?

 

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You’ve probably tut-tutted when recently reading about the number of recycling centers that are closing (...


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Wednesday, February 1, 2017 to Thursday, February 2, 2017

At Pharmapack Europe 2017, find hundreds of packaging solutions and drug delivery technology suppliers that serve the pharmaceutical, biopharmaceutical and veterinary markets.

Tuesday, February 7, 2017 to Thursday, February 9, 2017

At WestPack 2017, find new technologies to help accelerate your packaging projects. WestPack is one of five co-located events comprising North America's largest annual manufacturing event.

Tuesday, February 7, 2017 to Thursday, February 9, 2017

At MD&M West 2017, connect to the inspiration, partnerships and technologies that drive innovation in medical device packaging. Join us at the world’s largest medtech manufacturing event.

Tuesday, February 7, 2017 to Thursday, February 9, 2017

At ATX West 2017, immerse yourself in a face-to-face environment with top automation experts and education geared toward maximizing productivity and profitability in any industry, including packaging.

Tuesday, February 14, 2017 to Wednesday, February 15, 2017

eCommerce Expo 2017 Tokyo showcases the latest products and technologies for ecommerce, including packaging, fulfillment and delivery.

Wednesday, April 19, 2017 to Friday, April 21, 2017

CPhI Japan 2017 gathers more than 19,000 pharma professionals together for a host of events that cover all aspects of the pharmaceutical supply chain, including packaging. Co-located with InnoPack.

Wednesday, May 3, 2017 to Thursday, May 4, 2017

BIOMEDevice is New England’s source for every aspect of medical device design and development, including packaging solutions. Find the materials, technologies, ideas, equipment and suppliers you need.

Tuesday, May 16, 2017 to Thursday, May 18, 2017

Toronto Powder & Bulk Solids 2017 puts you face-to-face with North America’s leading suppliers displaying hundreds of solutions, including packaging, to help accelerate product-to-market.

Tuesday, May 16, 2017 to Thursday, May 18, 2017

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Tuesday, May 16, 2017 to Thursday, May 18, 2017

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Tuesday, June 13, 2017 to Thursday, June 15, 2017

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Tuesday, June 13, 2017 to Thursday, June 15, 2017

Quality drives productivity and productivity drives revenues. For critical packaging functions, Quality Expo 2017 brings focus to technology, equipment, materials and services that support quality.

Tuesday, June 13, 2017 to Thursday, June 15, 2017

EastPack 2017 packages up new technologies and solutions from hundreds of suppliers. Plus, gain insights from the free presentations at Center Stage, Tech Theater and during the Innovation Tours.

Tuesday, June 13, 2017 to Thursday, June 15, 2017

For more than 30 years, MD&M East has been the trusted resource for every aspect of medical device development, including packaging, to take your product from concept to commercialization.

Wednesday, November 8, 2017 to Thursday, November 9, 2017

At MinnPack 2017, experience the newest packaging technologies and equipment first-hand, meet suppliers one-on-one and compare solutions side-by-side.