Teen: Easy-Bake Oven needs gender-neutral packaging
Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 12/4/2012 7:05:00 AM
A New Jersey teen started a petition asking toy company Hasbro Inc. to make its Easy-Bake Oven more boy-friendly after her brother asked for one for Christmas.
McKenna Pope, 13, of Garfield, started a Change.org petition over her 4-year-old brother's love of cooking, the New York Daily News reported.
"My little brother has always loved cooking. Being in the kitchen is his favorite out-of-school activity, and he yearns for the opportunity to cook on his own," Pope said.
However, the toy has long been marketed to girls and made in gender specific colors like pink and purple.
Pope's petition calls on Hasbro to drop its all-girl advertising so boys like her brother feel comfortable asking for the toy.
"I want my brother to know that it's not 'wrong' for him to want to be a chef, that it's okay to go against what society believes to be appropriate," Pope said.
Source: United Press International
UPDATE: Pope's Change.org petition already has gathered 23,527 as of 6:30 CST; read the full text here.
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Update: heard the young "activist", McKenna, interviewed on the Thom Hartman Left-wing talk radio show. He was goading her on, telling her how wonderful it was to be "...breaking down stereotypes...". No wonder we have a generation of whiny, cry-babies that get offended if you sneeze in their direction, when their bad behavior, like this pointless stunt, is encouraged. Thom (how about just "Tom"...) should have told her to get a can of camo spray paint and make it macho boy-compliant for her little Chef-Boy-Ardee brother, instead of giving Hasbro a hard time, and wasting our time with this misplaced social activism. Get ready U. of Wisconsin, Madison, we've got another young Marxist coming your way in a couple of years, thanks to American Libtardia.
Sparky - 2012-11-12 15:25:08 EST -
The kid is 4 years old, yet "he has always loved cooking". So has he been whipping up recipes since his first steps? Maybe he is "always in the kitchen" because he is hungry.
John Corbett - 2012-4-12 15:09:14 EST -
Tell this lovely girl to take it out of the package and buy a neutral one from the local UPS store.
Chuck Schoenfeldt - 2012-4-12 14:45:47 EST -
How disengenuous of this child (read: the parents) to try to make an issue out of gender bias in the packaging. On one hand they are trying to call out the company for not being neutral, while they themselves are promoting stereotypes by insinuating the color schemes are not "manly". Who's being genderist, Hasbro or the whiner family (from NJ, where else? Well, California, I suppose.....). I say Hasbro should give them what they want. Change the oven to a peanut oil deep fryer, and a little plastic bouyant turkey that goes up and down with the hot "oil", like a red neck lava lamp. Paint it camo, and everyone is happy!
Sparky - 2012-4-12 14:43:38 EST
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