IBWA: Bottled water bans cause unintended shift in consumption.
Posted by Rick Lingle, Technical Editor -- Packaging Digest, 12/10/2012 3:43:10 PM
The International Bottled Water Association (IBWA)'s consumer website has released a new YouTube video, Meet Norman, that shows how bottled water bans are having an unintended effect by shifting consumption to less healthy drinks packaged in the same material as bottled water.
"Environmental activists have been relentless in their opposition to bottled water and in the few instances where they have been successful at instigating bans on the sale of bottled water, or restricting consumer access to bottled water, early indications show these efforts are causing people to drink other packaged drinks, not necessarily turning to the tap," says Chris Hogan, IBWA Vice President of Communications. "With the United States facing increasing risks of obesity and diabetes, removing bottled water as a packaged beverage of choice is surely not in the public's interest."
In the video, viewers follow Norman's life after his town bans the sale of bottled water. Without realizing the effect on his health, Norman drinks other packaged drinks for sale, and in the space of a year is surprised by his weight gain.
Taking the advice of his doctor, Norman looks closely at his diet and discovers that nearly 30 percent of his diet is coming from sugary drinks. He does some research on bottled water and the environment and discovers that since the year 2000, 73 percent of the growth in bottled water sales came from people switching from sugary drinks (soda, juices, and milk) to bottled water. And he notes that bottled water containers are 100 percent recyclable.
At the end of the video, Norman comes to the conclusion that his town's bottled water ban didn't solve any environmental issues, it merely shifted consumption to other drinks - ones packaged in the same material as bottled water.
"Evidence of this ‘shift in consumption' is only recently emerging," says Hogan. "Data from FRC Research Corporation shows when bottled water isn't available, 63 percent of consumers say they would choose a sweetened beverage instead.
"While we understand that there are some people who object to bottled water, we disagree with activists fighting to take away the consumers' ability to make healthy beverage choices. Obesity and diabetes are already serious and growing health threats, so removing the most healthful packaged beverage from the self is not the right approach."
"These same activists could have a greater environmental impact by focusing their efforts on improving recycling rates of all consumer packaging, not just singling out one product."
Source: PR Web
Our survival depends on water, so we strive to have safe public sources of water available at fractions of a penny per serving. It seems prudent and environmentally friendly to refill a reusable container as someone aptly mentioned previously. All resources provided to selling water is wasteful unless safe public water is not available, (it is then much more easily justified).
Tim S - 2012-19-12 11:00:10 EST
Why we vote for those politicians who cater to the Environmental Fanatics, who are the minority, is beyond me. What ever happened to common sense?
Alan - 2012-12-12 10:44:52 EST
I carry my "Plastic" waterbottle with me everywhere instead of buying a drink, this is the trend in most progressive cities that are targeting single-use bottle water, and they are also establishing policies to encourage this consumer behavior. With how, "savy" large corporations are, you think they would be "adding value" to bottle water options in order to be closer to a beverage type and duck the ban. Vitamins, Caffeene, Mint, etc. are all options that are for sale now, are these options also under ban?
chandler - 2012-11-12 15:32:48 EST
And in the end, Norman learned why it is never a good idea to vote for Democrats, because, inevitably, all these ill-conceived limitations on our liberty come from the Left. The End.
Sparky - 2012-11-12 15:16:59 EST
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