Sharat Potharaju is Co-Founder and CEO of Uniqode (formerly Beaconstac), responsible for crafting the company’s overall strategy and execution. Potharaju is dedicated to achieving Beaconstac’s vision to enable digital connection with every physical object and place on the planet. Prior to his entrepreneurial career, Potharaju spent a few years working in investment banking at Merrill Lynch in New York. He holds a master’s degree in engineering management from Duke University and a bachelor’s degree in engineering from the Indian Institute of Technology (IIT) Madras.