Realizing that game-day traditions and superstitions abound among football fans, Frito-Lay has created a collection of NFL “Lucky Bags” for Tostitos tortilla chips.
The food and beverage markets represent the largest consumption group for packaging materials and machinery. Sales for one top growing segment alone—pet food packaging—are expected to reach $2.5 billion in 2018 in the U.S., according to market research firm Freedonia Group. And growth in beverage packaging markets is projected at a healthy compound annual growth rate (CAGR) of 4.4%, to hit $131.1 billion by 2019, according to analysis by MarketsandMarkets.
From soup to nuts and water to booze, food and beverage products demand quite a bit from their protective vessels. Whether the package is rigid or flexible, it must deliver the freshest and safest product to its consumer—anywhere in the world. Once within reach, the bottles, pouches or cups must capture the attention of potential buyers with an appealing design. If purchased, the packaging must perform as expected (or better!) or else you can kiss away the chance of a future sale from today’s critical consumers.
Demand continues for ready-to-eat and on-the-go foods and drinks, especially for time-pressed Americans. Packaging Digest presents here the latest packaging designs, technologies and trends for foods and beverages to help keep you inspired and your brands up to date.