Bushmills Irish Whiskey unveils premium packaging for its heritage single malts

Bushmills Irish Whiskey unveils premium packaging for its heritage single malts

Bushmills Irish Whiskey has unveiled new premium packaging for its 10, 16 and 21 Year Old Single Malts.

The bold redesign brings the Bushmills range of Single Malt Irish Whiskies to the attention of a wider audience. The new packaging features striking imagery of the Old Bushmills Distillery, embossing of the 1608 original license-to-distill date and a prominent display of the trademark Bushmills Pot Still -- features which are a testament to the heritage, authenticity and quality of the entire range of Bushmills Single Malt Irish Whiskies.

Helen Mulholland, Master Blender for Bushmills, said: "We're immensely proud of our Single Malts. The new packaging builds on that sense of pride and helps us tell a unique story about 400 years of local malt distilling expertise."

According to Bushmills, Irish Whiskey is outperforming the market, growing at 7% year on year, faster than any other International spirits category. The redesign offers Bushmills an opportunity to drive sales of Single Malt Irish Whiskies in a growing and competitive market.

Bushmills Global Brand Director, Sam Reader, said, "We know that today's consumer wants to know that what they're buying has real heritage and roots. When they buy Bushmills they know that they are buying a whiskey with a unique history. As we designed our new packaging, we wanted to create something that would tell that story and emphasize the authenticity of Bushmills Single Malts."

The new packaging is available now in global travel and key Bushmills markets.

Source: Bushmills Irish Whiskey