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Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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Coda Signature’s edibles draw inspiration from classical music and classic chocolate to convey luxury similar to traditional high-end brands like Godiva and Lindt.

 


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Improved packaging that better locks in freshness has helped candy company Ferrero U.S.A.


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What makes a good or bad packaging design? Today’s winners might reflect the retro-futurism trend or tap into the current interest in reusable packaging.


Article

Inclusivity is at the heart of two Rice Krispies Treats packages, one designed for children with autism and the other for blind and low-vision children.


Article

Sustainability, branding and “smart” packaging technologies continue to resonate with global packaging professionals, based on the leading stories from early 2020 on PackagingDigest.com.


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To mitigate risk, the edible cannabis market needs packaging that clearly communicates dosage, warnings and regulatory information, as well as includes child-resistant (CR) features.

 


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Creating a successful packaging design takes work. And inspiration. And resources. An idea here; an example there. Advice from other packaging design experts. Every bit helps fuel your creativity engine.


Article

Just try not to fall in love with these fun and festive seasonal Valentine’s Day snack packages.


Article

“Love at first sight”—cliché for sure, but in a packaging sense, I would go so far as to call it the kind of first impression brands dream of.


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Looking for some fun packaging designs to inspire you? Come out to Anaheim, CA, the second week of February 2020 when we’ll open the door to The Snack Shack at WestPack interactive exhibit.


Article

Increased legalization of cannabis in North America is creating a significant opportunity for packaging suppliers and designers.


Article

Brand owners and their packaging designers strive for a bull’s-eye with each new creative brief, but the package designs that make it into the marketplace aren’t always on target.


Article

Like any good design, consumer packaging tells a story. It communicates what a product is, who it’s for, and helps to communicate a brand’s value proposition.


Article

“As vape manufacturers and legislators react to the recent outbreak of lung ailments, connected packaging and identification solutions could help reassure consumers by educating them and authenticating products b


Article

With every new year comes a new opportunity to elevate your brand, thinking beyond cool designs and memorable slogans to connect with users in a way that shows you can be trusted.


Coda Signature’s edibles draw inspiration from classical music and classic chocolate to convey luxury similar to traditional high-end brands like Godiva and Lindt.

 

What distinguishes Coda Signature’s luxury chocolates from other high...


Improved packaging that better locks in freshness has helped candy company Ferrero U.S.A. earn the coveted 2020 Product of the Year winner within the Candy Bar category for Baby Ruth — voted so by more than 40,000 American shoppers.

“With so...


What makes a good or bad packaging design? Today’s winners might reflect the retro-futurism trend or tap into the current interest in reusable packaging. The losers might ignore the ever-important easy-open function or forget product-safety...


Inclusivity is at the heart of two Rice Krispies Treats packages, one designed for children with autism and the other for blind and low-vision children. In each case, the packaging design lets parents include “Love Notes” in their kid’s lunchbox...


Sustainability, branding and “smart” packaging technologies continue to resonate with global packaging professionals, based on the leading stories from early 2020 on PackagingDigest.com.

In January 2020, you were most interested in learning...


To mitigate risk, the edible cannabis market needs packaging that clearly communicates dosage, warnings and regulatory information, as well as includes child-resistant (CR) features.

 

We’ve...


Creating a successful packaging design takes work. And inspiration. And resources. An idea here; an example there. Advice from other packaging design experts. Every bit helps fuel your creativity engine. Will it work for my product? How...


Just try not to fall in love with these fun and festive seasonal Valentine’s Day snack packages. From the intimacy of personalization to classic hearts, Valentine’s Day packaging aims to get that special someone’s attention.

Packaging...


“Love at first sight”—cliché for sure, but in a packaging sense, I would go so far as to call it the kind of first impression brands dream of.

Making this a reality, however, requires a pivot in how brands conceptualize a...


Looking for some fun packaging designs to inspire you? Come out to Anaheim, CA, the second week of February 2020 when we’ll open the door to The Snack Shack at WestPack interactive exhibit.

Brought to you by Packaging Digest and our...


Increased legalization of cannabis in North America is creating a significant opportunity for packaging suppliers and designers. But to work effectively with cannabis brand owners, vendors need a solid understanding of the category’s special...


Brand owners and their packaging designers strive for a bull’s-eye with each new creative brief, but the package designs that make it into the marketplace aren’t always on target.

The reasons for failure are myriad. The package may be great...


Like any good design, consumer packaging tells a story. It communicates what a product is, who it’s for, and helps to communicate a brand’s value proposition. But in the highly competitive—and increasingly saturated—food and beverage product...


“As vape manufacturers and legislators react to the recent outbreak of lung ailments, connected packaging and identification solutions could help reassure consumers by educating them and authenticating products before they buy,” says...


With every new year comes a new opportunity to elevate your brand, thinking beyond cool designs and memorable slogans to connect with users in a way that shows you can be trusted. Successful brands in 2020 will be those that find creative ways to...


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Headquartered in Minnesota (USA), Accraply products are designed and manufactured in facilities located in Minnesota (USA), Ontario (CAN), Essex (UK) and Manchester (UK). Additional sales and service offices are in California and Illinois, along...


Supplier and distributor of precision knives and blades for the packaging and food processing industry. A family tradition of four generations of manufacturers and distributors in the knife and blade cutting tool industry.

Dedicated to...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Alucon's factories are situated in Bangkok and Sriracha, 110 km east of Bangkok. The Bangkok factory has an area of 13,472 square meters and produces collapsible tubes. The Sriracha factory has an area of 376,400 square meters and produces...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Since its beginnings in 1986, the company has earned a solid experience which benefits to all its partners. This professional experience, combined with the concern of providing a quality service to its clients, has allowed AT Packaging...


Bak Ambalaj, located in İzmir Atatürk Organize Sanayi Bölgesi and carrying out 4 separate training activities, it can provide a continuous and sustainable service to its customers at the highest level.

With more than 500 employees, the...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


1 - Sales of Sanitary Processing Equipment and System Integration.

2 - Flexible Packing including material handling.

3 - Service & Spare Parts for most major brands of related industry equipment.

Our team is dedicated to...

Tuesday, June 9, 2020 to Thursday, June 11, 2020

The region's premier packaging event connects professionals from companies like PepsiCo, Pepperidge Farms, and Mars with suppliers offering the latest packaging technologies, including a range of automation solutions, from semi-automatic equipment to...

Monday, June 8, 2020 to Wednesday, June 10, 2020

The east coast's largest medtech event offers professionals from companies such as Abbott, Boston Scientific, and Johnson & Johnson a chance to see the latest technologies and solutions in biocompatible materials, components, assembly, contract...

Monday, June 8, 2020 to Wednesday, June 10, 2020

Engineers and executives can see live demos of the latest automation and robotics technologies, including robotic accessories, motion control devices, automation software and Industry 4.0 solutions.

Wednesday, October 7, 2020 to Thursday, October 8, 2020

Packaging professionals can find solutions to upgrade operations and source new technologies. Get an insider's look at the latest industry products.

Wednesday, October 28, 2020 to Thursday, October 29, 2020

See solutions from across the entire concept-to-market product cycle. Everything medical, design, and manufacturing converges and intersects here with sustainable packaging and plastics, robotics and automation, and 3D printing and IoT.

Wednesday, October 28, 2020 to Thursday, October 29, 2020

Medtech engineers and innovators who need to solve tricky challenges can discover solutions in sustainable plastics, smart packaging, biocompatible materials, 3D printing, and IIoT.