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Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


Article

Like any good design, consumer packaging tells a story. It communicates what a product is, who it’s for, and helps to communicate a brand’s value proposition.


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“As vape manufacturers and legislators react to the recent outbreak of lung ailments, connected packaging and identification solutions could help reassure consumers by educating them and authenticating products b


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With every new year comes a new opportunity to elevate your brand, thinking beyond cool designs and memorable slogans to connect with users in a way that shows you can be trusted.


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Giftpack bus of holiday cocktail mixers is decked out with an impressive amount of packaging design details.

 


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Exploding SKUs, ecommerce, an American propensity for snacking and three other industry drivers enable brands to leverage the power of packaging design to their advantage. 

 


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The past 12 months may or may not have been pretty in your overall world, but in the world of packaging, they were beautiful.


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Teva Pharmaceutical Industries Ltd. produces 120 billion tablets and capsules each year, for distribution into 60 markets worldwide.


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As we approach the holidays, with the unboxing appeal on YouTube and Instagram and influencers driving consumers’ decisions to purchase, there is no doubt packaging is changing the face of ecommerce.


Article

With all its trimmings, it can take hours to prepare a traditional holiday meal.


Article

A showcase of Pabst Blue Ribbon Art Can winners through 2019 coincides with the launch of the 2020 contest to celebrate the brand’s 175th year.


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Recognizing light’s damaging effect on the aromas in sparkling wine, Slovenia’s Radgonske Gorice winery is producing its new Untouched by Light sparkling wine in the dark—and using light-proof beverage packaging to protect the


Article

How do you help consumers connect with your product during a holiday of ghosts, ghouls and ghastly creatures? Humanize the packaging! This Halloween, we noticed a trend of brands featuring facial features on their packages.


Article

The value of cross-departmental teamwork is well recognized by executives and employees across all business functions inside an organization.


Article

First impressions count, and for many brands, this puts high importance on the product packaging.


Article

PepsiCo’s Frito-Lay North America is modernizing the look of Lay’s potato chips with a new packaging design—the brands’ first pack redesign in 12 years.


Like any good design, consumer packaging tells a story. It communicates what a product is, who it’s for, and helps to communicate a brand’s value proposition. But in the highly competitive—and increasingly saturated—food and beverage product...


“As vape manufacturers and legislators react to the recent outbreak of lung ailments, connected packaging and identification solutions could help reassure consumers by educating them and authenticating products before they buy,” says...


With every new year comes a new opportunity to elevate your brand, thinking beyond cool designs and memorable slogans to connect with users in a way that shows you can be trusted. Successful brands in 2020 will be those that find creative ways to...


Giftpack bus of holiday cocktail mixers is decked out with an impressive amount of packaging design details.

 

Giftpacks appear annually on store shelves all decked out in classy, festive or other appropriate attention-getting holiday...


Exploding SKUs, ecommerce, an American propensity for snacking and three other industry drivers enable brands to leverage the power of packaging design to their advantage. 

 

...


The past 12 months may or may not have been pretty in your overall world, but in the world of packaging, they were beautiful.

The most-read packaging design-related articles from Packaging Digest reflect an industry full of creative...


Teva Pharmaceutical Industries Ltd. produces 120 billion tablets and capsules each year, for distribution into 60 markets worldwide. Driving the company’s success is a long history of corporate acquisitions in the Americas, Europe and Asia—a...


As we approach the holidays, with the unboxing appeal on YouTube and Instagram and influencers driving consumers’ decisions to purchase, there is no doubt packaging is changing the face of ecommerce.

Shining the light on how high-quality...


With all its trimmings, it can take hours to prepare a traditional holiday meal. But today’s cooks know that certain product packages can lend a hand, making it possible for them to enjoy family, friends and fraternity instead of slaving in the...


A showcase of Pabst Blue Ribbon Art Can winners through 2019 coincides with the launch of the 2020 contest to celebrate the brand’s 175th year.

Launched in 2014, the Pabst Blue Ribbon Art Can Contest has placed original art on more than 300...


Recognizing light’s damaging effect on the aromas in sparkling wine, Slovenia’s Radgonske Gorice winery is producing its new Untouched by Light sparkling wine in the dark—and using light-proof beverage packaging to protect the product from light...


How do you help consumers connect with your product during a holiday of ghosts, ghouls and ghastly creatures? Humanize the packaging! This Halloween, we noticed a trend of brands featuring facial features on their packages. Here’s a fast and fun...


The value of cross-departmental teamwork is well recognized by executives and employees across all business functions inside an organization. Employees who can reach outside their silos to find colleagues with complementary expertise learn more...


First impressions count, and for many brands, this puts high importance on the product packaging. As with all forms of marketing, it shifts and changes due to customers’ tastes and global sentiments—such as the current appetite for sustainable...


PepsiCo’s Frito-Lay North America is modernizing the look of Lay’s potato chips with a new packaging design—the brands’ first pack redesign in 12 years. The new look debuted in September 2019, rolling out first in the United States and China....


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Headquartered in Minnesota (USA), Accraply products are designed and manufactured in facilities located in Minnesota (USA), Ontario (CAN), Essex (UK) and Manchester (UK). Additional sales and service offices are in California and Illinois, along...


Supplier and distributor of precision knives and blades for the packaging and food processing industry. A family tradition of four generations of manufacturers and distributors in the knife and blade cutting tool industry.

Dedicated to...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Alucon's factories are situated in Bangkok and Sriracha, 110 km east of Bangkok. The Bangkok factory has an area of 13,472 square meters and produces collapsible tubes. The Sriracha factory has an area of 376,400 square meters and produces...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Since its beginnings in 1986, the company has earned a solid experience which benefits to all its partners. This professional experience, combined with the concern of providing a quality service to its clients, has allowed AT Packaging...


Bak Ambalaj, located in İzmir Atatürk Organize Sanayi Bölgesi and carrying out 4 separate training activities, it can provide a continuous and sustainable service to its customers at the highest level.

With more than 500 employees, the...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


1 - Sales of Sanitary Processing Equipment and System Integration.

2 - Flexible Packing including material handling.

3 - Service & Spare Parts for most major brands of related industry equipment.

Our team is dedicated to...

Tuesday, February 11, 2020 to Thursday, February 13, 2020

Engineers and executives can see live demos of the latest automation and robotics technologies, including robotic accessories, motion control devices, automation software and Industry 4.0 solutions.

Tuesday, February 11, 2020 to Thursday, February 13, 2020

Swap ideas, add to your knowledge, and meet new business partners at the West Coast's largest packaging trade show.

Tuesday, February 11, 2020 to Thursday, February 13, 2020

Where medtech engineers and executives from across the globe converge before going on to change the lives of patients.

Tuesday, June 9, 2020 to Thursday, June 11, 2020

The region's premier packaging event connects professionals from companies like PepsiCo, Pepperidge Farms, and Mars with suppliers offering the latest packaging technologies, including a range of automation solutions, from semi-automatic equipment to...

Tuesday, June 9, 2020 to Thursday, June 11, 2020

The east coast's largest medtech event offers professionals from companies such as Abbott, Boston Scientific, and Johnson & Johnson a chance to see the latest technologies and solutions in biocompatible materials, components, assembly, contract...

Tuesday, June 9, 2020 to Thursday, June 11, 2020

Engineers and executives can see live demos of the latest automation and robotics technologies, including robotic accessories, motion control devices, automation software and Industry 4.0 solutions.

Wednesday, October 7, 2020 to Thursday, October 8, 2020

Packaging professionals can find solutions to upgrade operations and source new technologies. Get an insider's look at the latest industry products.

Wednesday, October 28, 2020 to Thursday, October 29, 2020

See solutions from across the entire concept-to-market product cycle. Everything medical, design, and manufacturing converges and intersects here with sustainable packaging and plastics, robotics and automation, and 3D printing and IoT.

Wednesday, October 28, 2020 to Thursday, October 29, 2020

Medtech engineers and innovators who need to solve tricky challenges can discover solutions in sustainable plastics, smart packaging, biocompatible materials, 3D printing, and IIoT.