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Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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A showcase of Pabst Blue Ribbon Art Can winners through 2019 coincides with the launch of the 2020 contest to celebrate the brand’s 175th year.


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Recognizing light’s damaging effect on the aromas in sparkling wine, Slovenia’s Radgonske Gorice winery is producing its new Untouched by Light sparkling wine in the dark—and using light-proof beverage packaging to protect the


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How do you help consumers connect with your product during a holiday of ghosts, ghouls and ghastly creatures? Humanize the packaging! This Halloween, we noticed a trend of brands featuring facial features on their packages.


Article

The value of cross-departmental teamwork is well recognized by executives and employees across all business functions inside an organization.


Article

First impressions count, and for many brands, this puts high importance on the product packaging.


Article

PepsiCo’s Frito-Lay North America is modernizing the look of Lay’s potato chips with a new packaging design—the brands’ first pack redesign in 12 years.


Article

Notable breakthroughs from Packaging Innovation Awards 2019 winners drawn from nearly 250 submissions around the world.

 


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Between enjoying an end-of-summer vacation and preparing for a new school year, last month packaging professionals kept up to date on design and sustainability trends through avid reading of Packaging Digest articles.


Article

Straw-free plastic sippy cups for adults, PET growlers, BPA issues, leveraging Instagram, compostable coffee bags, digitally printed pouches and more all made news this summer.

 


Article

Digital printing and digital workflows help meal-kit company Home Chef update its paperboard packaging every couple of weeks with exact ingredients and nutritional facts for its many seasonal menu offerings—fulfilling its need


Article

Outstanding packaging design—or, more properly, “redesign”—is the focus for the Nielsen Design Impact Awards.


Article

In a twist on the trend in the spirits market to create eye-catching bottles in the shape of heads or skulls, Outerspace Vodka gets its packaging inspiration from another, more extra-terrestrial source.


Article

Brands should apply classic best practices in packaging design to cannabis marketing to cut through the competitive clutter, encourage social media sharing, make a statement and more.

 


Article

Refrigerated pickle maker Grillo’s Pickles has launched its Sandwich Maker dill slices in unusual tub packaging.


Article

Finding real estate on your package for real engagement with customers just takes a little creative thinking…and some pointers from someone who’s been there, done that.

 


A showcase of Pabst Blue Ribbon Art Can winners through 2019 coincides with the launch of the 2020 contest to celebrate the brand’s 175th year.

Launched in 2014, the Pabst Blue Ribbon Art Can Contest has placed original art on more than 300...


Recognizing light’s damaging effect on the aromas in sparkling wine, Slovenia’s Radgonske Gorice winery is producing its new Untouched by Light sparkling wine in the dark—and using light-proof beverage packaging to protect the product from light...


How do you help consumers connect with your product during a holiday of ghosts, ghouls and ghastly creatures? Humanize the packaging! This Halloween, we noticed a trend of brands featuring facial features on their packages. Here’s a fast and fun...


The value of cross-departmental teamwork is well recognized by executives and employees across all business functions inside an organization. Employees who can reach outside their silos to find colleagues with complementary expertise learn more...


First impressions count, and for many brands, this puts high importance on the product packaging. As with all forms of marketing, it shifts and changes due to customers’ tastes and global sentiments—such as the current appetite for sustainable...


PepsiCo’s Frito-Lay North America is modernizing the look of Lay’s potato chips with a new packaging design—the brands’ first pack redesign in 12 years. The new look debuted in September 2019, rolling out first in the United States and China....


Notable breakthroughs from Packaging Innovation Awards 2019 winners drawn from nearly 250 submissions around the world.

 

One of the premier annual global packaging competition programs is the Packaging Innovation Awards that honor...


Between enjoying an end-of-summer vacation and preparing for a new school year, last month packaging professionals kept up to date on design and sustainability trends through avid reading of Packaging Digest articles.

The list of...


Straw-free plastic sippy cups for adults, PET growlers, BPA issues, leveraging Instagram, compostable coffee bags, digitally printed pouches and more all made news this summer.

 

Readers turn to Packaging Digest when they want...


Digital printing and digital workflows help meal-kit company Home Chef update its paperboard packaging every couple of weeks with exact ingredients and nutritional facts for its many seasonal menu offerings—fulfilling its need for packaging and...


Outstanding packaging design—or, more properly, “redesign”—is the focus for the Nielsen Design Impact Awards. The annual worldwide competition attracts entries from brand owners and designers that have redesigned packages for food, beverage,...


In a twist on the trend in the spirits market to create eye-catching bottles in the shape of heads or skulls, Outerspace Vodka gets its packaging inspiration from another, more extra-terrestrial source. Green coating and aluminum black eyes make...


Brands should apply classic best practices in packaging design to cannabis marketing to cut through the competitive clutter, encourage social media sharing, make a statement and more.

 

As the legalization of cannabis spreads across...


Refrigerated pickle maker Grillo’s Pickles has launched its Sandwich Maker dill slices in unusual tub packaging. While most pickle containers stand the whole or sliced preserved cucumbers inside on end, these packages lay the product on their side...


Finding real estate on your package for real engagement with customers just takes a little creative thinking…and some pointers from someone who’s been there, done that.

 

For those who make their creative contributions via the written...


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Headquartered in Minnesota (USA), Accraply products are designed and manufactured in facilities located in Minnesota (USA), Ontario (CAN), Essex (UK) and Manchester (UK). Additional sales and service offices are in California and Illinois, along...


Supplier and distributor of precision knives and blades for the packaging and food processing industry. A family tradition of four generations of manufacturers and distributors in the knife and blade cutting tool industry.

Dedicated to...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Alucon's factories are situated in Bangkok and Sriracha, 110 km east of Bangkok. The Bangkok factory has an area of 13,472 square meters and produces collapsible tubes. The Sriracha factory has an area of 376,400 square meters and produces...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Since its beginnings in 1986, the company has earned a solid experience which benefits to all its partners. This professional experience, combined with the concern of providing a quality service to its clients, has allowed AT Packaging...


Bak Ambalaj, located in İzmir Atatürk Organize Sanayi Bölgesi and carrying out 4 separate training activities, it can provide a continuous and sustainable service to its customers at the highest level.

With more than 500 employees, the...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


1 - Sales of Sanitary Processing Equipment and System Integration.

2 - Flexible Packing including material handling.

3 - Service & Spare Parts for most major brands of related industry equipment.

Our team is dedicated to...