Beverage Packaging
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Beverage PackagingTropicana Redesign Failure, Take TwoTropicana Redesign Failure, Take Two
A recent redesign of the 52-ounce Tropicana Pure Premium orange juice carafe isn’t working out the way the brand owner envisioned.
byBob Sperber, Managing Editor, Packaging Digest; Editor, Branded Content, Informa Markets - Engineering
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