Campbell Soup to launch 35 new products

Jack Mans, Plant Operations Editor

January 29, 2014

2 Min Read
Campbell Soup to launch 35 new products


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l Soup Company, a manufacturer and marketer of food and simple meals, has announced that it will launch 35 new products in fall 2011 in its US Soup and Simple Meals business.

Campbell products are available in grocery stores, mass retailers and club stores nationwide. Some of the new product highlights include: A variety of new Campbell's soups, including five newCampbell's Slow Kettle Style soups created by Campbell chefs to be better than homemade; four new regionally-inspiredCampbell's Select Harvest soups; and eight new Campbell's Healthy Request soups.

Campbell is launching two 50-ounce, family-size cans ofCampbell's Chunky soup, which make a perfect meal in only minutes when poured over mashed potatoes or rice; three new Swanson Flavor Boost products that deliver a concentrated broth in easy-to-use packets for skillet dishes or stir fries; and two new unsalted Swanson stocks developed for people who want to add rich beef or chicken flavor without adding salt.

In the Italian sauces category four Italian sauces will be introduced under the Wolfgang Puck brand. The Prego Italian sauce line will enter a new category with two pizza sauce offerings, and will also add a lower calorie Prego Light Smart sauce.

In the Mexican sauce category, two new Pace Mexican sauces are being launched: Restaurant-Style salsa, a smoother blend than classic Chunky Salsa, and Salsa con Queso, a smooth cheese sauce that pours directly from the jar.

"We have a renewed focus on innovation at Campbell, and the items we're launching this fall are just the start of our efforts to drive new and differentiated products across our soup and sauce portfolio," said Sean Connolly, president, Campbell North America. "We are absolutely committed to meeting both the changing tastes of consumers with soups and sauces that feature bold flavors, wholesome ingredients, unique recipes and new packaging options

About the Author(s)

Jack Mans

Plant Operations Editor

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