Flavored vodka packaging reflects natural aromas

It seems within the past couple years, flavored vodkas have been saturating the spirits market as flavor after flavor has been hitting the shelves. While some of us might be feeling “flavor fatigue”, it doesn’t look like it’s slowing down anytime soon since vodka is the number one-selling spirits category in 2013, according to the Distilled Spirits Council of the United States, with flavored vodkas contributing to a huge chunk of those sales.

To combat the flavor fatigue, Poliakov Vodka has unveiled a fully-revamped new flavored range that focuses on within-reach and familiar flavors. To coincide with this launch, the international brand has undergone a packaging redesign.

Packaging Digest got the details on the Nadège PERROT , Export Brand Manager for Poliakov.

What is the motivation behind Poliakov Vodka’s recent activity in introducing new products/packaging?

PERROT: The idea was to modernize and upgrade the flavored range with a new fully-revamped packaging, associated with new recipes in order to offer the greatest expression of these flavors.

Therefore, the Millionaire brand Poliakov can fortify its position, in order to look towards greater expansions worldwide.

What changes did you make to the packaging that makes it more eye catching?

PERROT: The Poliakov flavored range is draped in a new icy silver packaging, for a more modern and qualitative result.

Transparency has also been added to the packaging in order to reflect the new recipes using natural aromas, and to highlight the visual representation of the flavor.