French vodka launches in sweetly decorated bottle

To help launch Cotton Candy Liqueur, blend of ultra premium French vodka with ripples of cotton candy natural flavors, Nicholas Enterprises worked with design firm Flowdesign (www.flow-design.com) to design packaging using a stock bottle but would have its own identity.

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Flowdesign looked at multiple designs focused on a stock bottle shape. "We developed an original logo font and placed it vertically on the bottle so we could maximize its size for shelf impact. The bottle was then acid etched so the fonts and graphics would pop nicely off the bottle and give a soft glow to pink liquid. We then finished the capsule off in a dark maroon color on an upscale tin capsule to blend with the cotton candy swirl pattern that circles the base of the bottle," says Dan Matauch, founder of flowdesign.