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Ghirardelli portion-controlled squares to debut in revamped packaging
January 29, 2014
2 Min Read
Ghirardelli barThere's a good reason why Americans consume 11.7 pounds of chocolate each year. Not only is it delicious and indulgent, chocolate releases chemicals in the body such as serotonin and endorphins that put us in a good mood.
The confectionary artists at the Ghirardelli Chocolate Co. have made the chocolate eating experience even more delectable by creating two new filled chocolate flavors—Mint Cookie and Toffee Crunch—to join the existing lineup of four products.
All six chocolates have been designed so that the candy squares break cleanly into smaller segments, letting consumers determine just how much delicious chocolate they want to enjoy when the mood strikes. The packaging has also been redesigned to keep the chocolate fresh. Simply lift the top flap, snap off one of more of the eight chocolate pieces and close the package back up. There are no crumbs to mess with and the ultra-premium fillings and creamy chocolate stays fresh longer.
According to a Ghirardelli spokesperson, the existing carton has a flap printed with the words "Tear here to open," which many consumers would pull all the way down and thus have the whole carton opened like a book. When the whole flap is ripped open there is not really a clean way to store the rest of the bar. With the new package, consumers are instructed to lift from the top for a clean opening of the top flap. That allows them to slide the bar a little ways out of the carton, enjoy a few pieces and then slide the remaining portions back into the carton. Also, new artwork on the package back indicates that there are eight clean-breaking pieces.
"We are thrilled to add two new flavors to our growing line of filled bars," says Jinny Lam, director of marketing for Ghirardelli. "The line delivers the perfect harmony of intense Ghirardelli chocolate with generous, luscious fillings of caramel, mint, raspberry, truffle and toffee bars. With the new innovative new packaging and two new flavors, Ghirardelli filled bars allow for a one-piece craving or reward moment and the rest can be saved for later. It's that simple, and you never have to worry about feeling guilty again."
The new "break and save" chocolate and packaging launches in September at mass, grocery and specialty retailers nationwide. The products will retail for around $2.79.
About the Author(s)
Senior Technical Editor, Packaging Digest and PlasticsToday
Rick Lingle is Senior Technical Editor, Packaging Digest and PlasticsToday. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree from Clarke College and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-408-7184.
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