Penthouse debuts wellness beverages

Penthouse JPEG 3 Bottle Lineup

Penthouse launches new sexual wellness drinks, this month: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. The new drinks are the result of a partnership between Prestige Imports, LLC's licensing deal with General Media Communications Inc., the publisher of Penthouse Magazine.

"Prestige Imports is excited to be utilizing the Penthouse brand in connection with these new and innovative libido shots," says Tom Cleaver, director of marketing for Prestige Imports, LLC. "Recent IRI data shows an impressive increase in retail sales in the new sexual enhancement segment by 57.7 percent over the last 52 weeks in North America, to roughly a $20 billion category. With our expertise in the food and beverage industry and the reputation and global reach of the Penthouse brand, we believe this is a winning combination for these sexual wellness products."

Amanda Byrd, director of licensing for the Penthouse brand, says, "Penthouse is a brand synonymous with sexual well-being and this product is an ideal branding opportunity for us."

The Penthouse libido shots are scheduled to be available nationwide beginning starting this month. Outlets already selling the drinks include Max Muscle Sports Nutrition and BuyPenthouseShots.com