Standup pouch for Eclairs Rich Brownie wins AIMCAL Award

Linda Casey

January 29, 2014

1 Min Read
Standup pouch for Eclairs Rich Brownie wins AIMCAL Award
Eclairs Rich Brownie




Eclairs Rich Brownie

A standup pouch developed for Cadbury India, for its Eclairs Rich Brownie products, has won an AIMCAL Award for 2011. The Assn. of Intl. Metallizers, Coaters and Laminators (AIMCAL) awarded the 3-ply BOPET/PE film laminate pouch the Marketing Award in the Food and Beverage category. 


The packaging supplier-the UFLEX Group-was acknowledged by AIMCAL judges for creating a pouch with high graphic quality. They also noted that the package design and the use of metallization to deliver the gold color that really makes the product look rich. A member of the judges' panel remarked that "the graphics are mouth-watering".

The pouch is made from a three-ply BOPET film reverse printed by rotogravure/metalized BOPET film/PE film laminate. The pouch features a punched hole on the top seal for hanging display and also incorporates a press-to-close zipper as a recloseability convenience feature.

The central layer in the laminate structure is plasma metalized to significantly enhance the barrier properties of the composite laminate and this substantially extends the shelf-life of the packaged product.



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