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Bold can shortens shaving time

William's Confort ProHoused in a sporty, shaped aerosol package from CROWN Aerosols Europe, a business unit of Crown Holdings Inc. (www.crowncork.com), Sara Lee's Williams Confort Pro Mousse Crème promises more comfortable shaves while speeding up men's grooming routines by eliminating the need for aftershave.


“With such an innovative formulation–it's not a traditional foam or gel–special packaging was needed to ensure it dispensed properly and would retain its properties from start to finish,” explains Frédéric Dauba, product manager men's care, Sara Lee, France.

The 150-mL steel container uses Crown's bi-compartmented (BICAN®) aerosol technology, which has a plastic inner bag that keeps product and propellant completely separate. This separation ensures the propellant isn't emitted during dispensing and prevents the product from coming in contact with the package itself, which helps reduce the likelihood that the product will dry out or harden, thus increasing its shelf life. To enable convenient product dispensing, the can has an ergonomic shape that works with special ribbing on the side of the container makes it easy to grip, even with wet hands. Metallic royal blue and red dominate the package design for a bold, masculine look.

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