Snack brand revamps packaging to attract more consumers

Rhythm Superfoods is revamping its packaging this month for its entire product portfolio which includes USDA organic Kale Chips and baked Superfood Chips. The premium snack company is changing its looks to appeal to a broader range of snackers. The energetic packaging features a sleek and simple look, eye-catching to shoppers looking for an honest and better-for-you snack alternative.

“As a passionate and dedicated company, we want there to be an emphasis on what our brand is all about and the reason why we created Rhythm Superfoods back in 2009—to provide inventive and nutritious snacks to people who are looking for a healthy rhythm in life,” says Scott Jensen, CEO/president, Rhythm Superfoods. “Our new look isn’t just fun and lively but also makes us an even more approachable snack that is honest to consumers from our company mission down to our ingredients.”

According to Rhythm Superfoods, the new design will echo its upbeat and vibrant vision and its mission of providing nutrient dense snacks that keep you feeling balanced, nourished and in tune with your body.

The front side of the packaging showcases a Non-GMO Project Verified seal, a certified gluten-free label as well as the products’ high protein and fiber counts.

Also, products will also be highlighted on the Superfood Chip packaging so consumers are aware of exactly what they are eating. In addition, a window will also be placed onto the Kale Chip packs, providing consumers with a pure and transparent look at its innovative and healthy snacks.