futurethink Innovation Tip: Set Goals for Innovation

Do you have both short- and long-term goals against which to measure innovation success? Have each member of your team sit down with its core set of innovation metrics and ask them to come up with a goal for each metric. How many ideas should your team have generated in the next six months? How many new products or service offerings should have been launched? How many innovation-specific meetings should you be having each quarter? Collect and aggregate your team’s answers to these questions, identify the discrepancies, and come to a conclusion on what your goals should be.


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