Redefine packaging’s contribution to the business

“Packaging is no longer about packaging,” says Dan Balan, president, Fastraqq Inc., in this exclusive video interview. “Packaging has evolved into an analytical discipline that supports the entire company. In fact, it supports the entire supply chain.”

Balan spoke at the 2014 Global Food & Beverage Packaging Summit about “Transforming the Food & Beverage Industry: The Eight Business Drivers of Excellence.”

As he explains in this video, the main point of his presentation was that “convergence and creative destruction are affecting packaging, and we need to redefine the contribution of packaging to the business bottom line.”

He compares the challenge that packaging professionals face today to what some digital markets have already gone through. “Packaging has to redefine itself, just like the digital platform redefined what we know as the phone-that-was or the internet-that-was. It is one digital agglutinated platform. And that is what is happening to the packaging industry.”