Anton Steeman

January 30, 2014

2 Min Read
A Perfect Complement with the Compliments of the Publisher

90939-Safranmond2_20detail.jpgHow can you get special attention in the book trade for one of your strong titles with which the (female) reader dives into great emotional worlds. This question stood at the top of the deliberations about how to market the new title of Nicole C. Vosseler, “Unter dem Safranmond” (Under the Saffron Moon) and published by the Lauterbacher publishing house Lübbe.

And when a critic wrote: “Unter dem Safranmond” is an entertaining love story that especially appeals to female readers moving them to tears.” the (marketing) idea was born.

The creative heads at ServicePlan, a marketing agency in Munich/Germany lit upon the idea of creating a facial tissue box that at first glance resembles the heart-rending new novel. However when you open the lid the reader finds facial paper tissues, enriched with printed quotations from the book.

An excellent idea, with the 588 pages of the novel moving the reader to tears, facial tissues in a gift pack are provided with the compliments of the publisher. A perfect complement.

90939-Unter_20dem_20Safranmond.jpg
Headquartered in Lauterbach, Germany, STI - Gustav Stabernack GmbH, a leading European display manufacturer, and among Europe’s top in the packaging sector, produced 5.000 tissues-books (115 x 50 x 190 mm or 4.53” x 1.97” x 7.48”) using 1,9 mm (0.075”) grey board for the hardcover of which both sides are laminated with 130 gr/m2 wood free silk paper, printed in 4 colours and a matt lamination. The box with the tissues made from paperboard is glued to the ‘book’-cover. The quotations from the book are printed on the tissues in one colour.

The tissue-book received a bronze lion at the annual Cannes Lions International Advertising Festival, the advertising industry’s premier event and a gold medal at the New York Festivals, another competition looking for the most creative marketing work from around the globe.

61132-Sheer_20Veneer_20thumb.jpgIs The Allure of Real Wood Eco-friendly? In one of my last posts I wrote about natural packaging materials, as bamboo and ceramics. Although requiring special attention during production, natural packaging materials are able to create beautiful packages that turn them into ‘born’ collector’s items with an exceptional high attention value.
One of these materials is wood veneer. Let’s start with the ecological consequences and eco-friendliness of wood veneer in general and as packaging material in particular. … read the full article

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