March 11, 2015
Kokanee announced the launch of its limited edition Mountain Can Series, an innovative new
packaging design for one of Western Canada's most popular beer brands. The
series features trail maps of several mountains in the region and leverages QR
Code technology to connect users to interactive versions of each map.
"Kokanee is a longstanding partner with some of the best mountain resorts in
Western Canada, what better way to celebrate these relationships than to put
their trail maps right on our packaging," said Mike Bascom, marketing manager
for Kokanee. "We're very proud of our mountain roots and are really excited to
be able to bring the mountains to life in an innovative way."
In place of the usual iconic Kokanee glacier, the new can design features trail
maps of eight mountains including: Whistler Blackcomb, Marmot Basin, Cypress
Mountain, Fernie Alpine Resort, Kimberley Alpine Resort, Lake Louise, Red
Mountain Resort, and Mount Washington Alpine Resort.
In addition to the maps, the Mountain Can Series provides interactive content
for fans to access via QR Code technology (a barcode made up of small square
pixels). Using any free QR Code scanning application on a smart phone, fans can
download the entire mountain map and pan across it to learn facts about the
mountain, try to find the iconic Kokanee stealing Sasquatch, hidden somewhere on
the map and find out about great contests and prizes.
"Using QR Code technology is fresh new approach for Kokanee in our product
packaging design and provides a richer brand experience," explained Bascom.
"Kokanee is born and bred in the mountains in Western Canada. The Mountain Can
embraces Kokanee's roots and offers our fans a cool, innovative way to interact
with the brand."
The limited edition Mountain Can Series hit store shelves in February, and will
be available in all Kokanee can packs at retail outlets across B.C., Alberta and
Saskatchewan while supplies last. For more information and contest info, fans can visit the Facebook page at
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