March 11, 2015
Heineken USA announced the launch of the STR Bottle, an aluminum bottle that when viewed under the black light of a club illuminates to reveal a previously hidden pattern of stars and trails. In addition to its interactive black light properties, the 16-ounce STR Bottle displays a progressive European design, indicative of the upscale style and attitude of Heineken's consumer.
"We're constantly looking for ways to innovate, delight and add value to the Heineken experience for our consumers," said Filip Wouters, vice president of marketing for Heineken USA. "The STR Bottle's fusion of sophistication and design delivers an innovative, stylish appearance that is extremely relevant in today's high-end nightclubs."
Photos of the bottle aren't yet available, but the STR Bottle is officially launching at bi-coastal special events at "Heineken Inspire" in Los Angeles and the Heineken "US Open Player Party" in New York City. Consumers can also experience the limited edition STR Bottle first-hand at upscale, high-end establishments in select markets nationwide.
SOURCE: Heineken USA
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