Brainy Baby reinvents brand with 'next generation' packaging look

2 Min Read
Brainy Baby reinvents brand with 'next generation' packaging look



Brainy Baby kiosk

The Brainy Brands Co. Inc., a producer and marketer of the Brainy Baby line of children's educational videos and products aimed at early development for preschoolers, has launched its new packaging of its Brainy Baby product line. The image is designed to reinvent the brand for the next generation of parents and parents-to-be. 

The company, which is well known for its educational DVDs, books, flash cards and music, has revamped its entire product line including toys, games and puzzles by taking a more comprehensive approach to early childhood education and incorporating both modern technology and old-fashioned products that suit every parent and child's needs. 

John Benfield, CEO of The Brainy Brands Co. says, "The look of the new packaging is consistent across all of the company's SKUs. The result is a single, clean and contemporary look that regardless of the product on-shelf mix and configuration, it clearly and singularly communicates our brand equity and message to leverage and differentiate our products among our competitors." 

"The Brainy Baby name has been synonymous with quality educational products for young children since 1995 and being that our original users are now in college and beyond, we decided it was also time for us to take the next step and revamp the brand as a part of a larger, comprehensive approach to market innovative tools designed to enhance learning during the pre-school years and onward," states Dennis Fedoruk, chief creative officer of The Brainy Brands Co.


"We continue to hold true to the core values that have helped us earn a dedicated following over the last 15 years," adds Benfield. "This is a very exciting time at the company and with the new branding in place, we plan to execute a marketing strategy that will help target our audience in a much broader scale."

Source: The Brainy Brands Co. Inc.


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