Budweiser kicks off the grilling season with four new saucesBudweiser kicks off the grilling season with four new sauces
January 29, 2014
Summer, an ice-cold Budweiser and grilling with friends and family—what could be better? Anheuser-Busch has the answer and is kicking up the grilling season with a new line of Budweiser sauces, including a basting sauce, two barbecue sauces and a wing sauce. Through a licensing agreement, Vita Food Products, Inc., Chicago, created and began distributing the new line of Budweiser-branded sauces just in time to celebrate Independence Day. “When we think about summer, we think about getting together with friends, grilling and enjoying ice-cold Budweiser,” says Randall Blackford, director of Budweiser marketing, Anheuser-Busch, Inc. “There are few things as distinctly American as Budweiser and barbecuing, and our line of Budweiser-branded sauces provides another way for home cooks and grillers to add flavor to their dishes.”
The Budweiser sauce recipes were created by a team of chefs led by certified executive chef Brent Wertz, at Anheuser-Busch's Kingsmill Resort in Williamsburg, VA, in conjunction with Anheuser-Busch brew masters. Chef Wertz and his team created special sauces resulting in an exceptional taste experience that will pair perfectly with beer. In fact, Budweiser is a key ingredient in the creation of these savory sauces. Vita Food Products has confirmed that the alcohol content after production meets all government requirements to be classified as a nonbeverage food product.
The Budweiser sauces will be available nationally at grocery, club and mass retail stores through Vita Foods. “Vita is pleased to partner with Anheuser-Busch to further the brand exposure of Budweiser within the food industry and provide sauces with exceptional tastes similar to that of Budweiser beer,” says Stephen D. Rubin, president of Vita. The price of the sauces will range from $2.69 to $3.19.
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