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Designing around the functional needs of consumers: Video

Kari Embree

July 23, 2014

Designing around the functional needs of consumers: Video

The 2014 Global Food & Beverage Summit was a success last week in the Windy City where there was a plethora of speakers from top brand owners and packaging companies.

Packaging Digest’s Lisa Pierce, executive editor, caught up with David Luttenberger, global packaging director, Mintel, to discuss highlights of the conference. After observing for two days at the summit, Luttenberger comments on how the packaging industry is finally realizing the importance of the functionality of packaging and the value that consumers see in functionality.

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