April 2, 2015

1 Min Read
Mintel Product of the Month: Kimberly Clark Kleenex facial tissues (Thailand)



watermelon kleenex box

Kimberly Clark in Thailand is producing interesting litho- printed carton shapes for its tissues. Here, we have a wedge shape dramatically printed to resemble a watermelon, with perforations on the side to allow access to the tissues-a clever marketing ploy. These two-ply tissues are formulated with chlorine-free virgin fibers, and now retail in a new 50-ct. watermelon slice-shaped pack.



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