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New Stella Artois debuts chalice-style can

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New Stella Artois debuts ‘chalice’ can for outdoor occasions


The sleek, silver can features the silhouette of Stella Artois' signature chalice glass, and will be sold nationwide in 4- and 10-pack configurations.Stella Artois, the world's best-selling Belgian beer, will be available for the first time in a unique 440-mL (14.9-oz) aluminum can, beginning April 1, 2011.

 

The sleek, silver can features the silhouette of Stella Artois' signature chalice glass, and will be sold nationwide in 4- and 10-pack configurations. The 10-pack will be a space-saving, easy-to-open refrigerator pack called "Pour le Fridge" (French for "for the fridge").

 

The new Stella Artois can will allow beer connoisseurs to enjoy their favorite Belgian lager at outdoor occasions, such as food and wine festivals, where glass bottles and signature chalices may not be permitted.

 

Stella Artois has a pleasantly bitter flavor and refreshing finish that distinguishes it from other European lagers. When possible, Stella Artois should be served in its signature chalice, which showcases its rich, golden color while releasing the beer's flavor and aroma.

 

Source: Stella Artois


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