Organic meal replacement in RTD pack

Orgain Inc., Irvine, CA, has created what it claims is the first doctor-developed, ready-to-drink organic meal replacement. The nutritional beverage blends organic protein, organic complex carbohydrates, fiber, Omega 3s and a “synergistic immune and vitamin combination” in an 11-oz bottle that can go practically anywhere. “We wanted to create a drink that would far surpass anything on the market,” says Dr. Andrew Abraham, Orgain founder. Orgain contains 24 vitamins and minerals, and has the antioxidant equivalent (ORAC value) of 10 servings of fruits and vegetables. Its eco-friendly Tetra Prisma container from TetraPak (www.tetrapak.com) holds Creamy Chocolate Fudge or Sweet Vanilla Bean flavors. Label graphics, flexo-printed in six colors, were created with help from brand designer Moxie TM (www.moxietm.com) and promote the “gain health, gain energy, gain life” message.