David Bellm

March 11, 2015

2 Min Read
Packaging design: DEWAR'S Blended Scotch Whisky redesigns line for more unified branding



DEWAR'S Blended Scotch Whisky, the number one selling premium Scotch in the United States, has announced a vibrant transformation in the design of its portfolio. As the DEWAR'S collection expanded throughout the brand's history to include DEWAR'S WHITE LABEL, DEWAR'S 12 Years Old, DEWAR'S 18 Years Old and DEWAR'S SIGNATURE, each marque was created with its own silhouette and design aesthetic.

With the redesign of the entire DEWAR'S portfolio, the products now appear as a tight-knit family. Just as the four DEWAR'S marques display a unified progression in taste, DEWAR'S new look visually links the products together as one unit for the first time in the brand's history.

While the bottles contain the same great blended Scotch whiskies, the new design aims to better emphasize the artistry and craftsmanship that has defined the DEWAR'S brand since 1846. Featuring perfect curves, tempting colors and a revolutionary style, the new DEWAR'S look is thoroughly modern, cohesive and bold.

With a vibrant color palette and innovative wave design, the new DEWAR'S packaging engages the drinker by providing a visual window into the superior liquid inside. The bottle is emblazoned with the year of DEWAR'S founding, 1846, as well John Dewar's signature. In addition, the display features gold icons that represent the brand's countless awards and accolades.

"We're thrilled to unveil DEWAR'S modern new exterior, as it fully captures the energy and vigor that defines the brand," says DEWAR'S Vice President, Brand Managing Director, Fannie Young. "The dynamic new packaging gives consumers the opportunity to recognize the DEWAR'S brand as a family, and to explore the portfolio as they become more familiar and engaged with the brand.”

SOURCE: Bacardi U.S.A., Inc.


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