Packaging to brand marketers and consumers: Can you hear me now? Gallery

The philosophical “if a tree falls in the forest…” question notwithstanding, sound can be very subjective. When your baby cries at night, you want to hear it. When someone else’s baby cries on an airplane, no one wants to hear it.

But when it comes to packaging, an audible snap, crackle, click or pop generally contributes positively to the overall user experience, as we see with these three examples.