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Small bottle carries a big impact for garden-care concentrates

A new line of plant foods is cropping up from Bayer CropScience. VitaGro is Bayer's premium brand of liquid fertilizer, sold through garden centers, do-it-yourself stores and supermarkets in Norway, Sweden and Denmark. RPC Containers Raunds (www.rpc-raunds.co.uk) has produced a custom-molded bottle in a handy, small 350-mL size. Although the products are widely available in larger sizes, research indicated demand for smaller packs. So Bayer introduced three concentrated varieties: VitaGro Plantfood concentrate; VitaGro Citrusfood; and VitaGro Orchidfood in the small bottle.



“The garden season doesn't wait for anybody, so we needed a reliable packaging supplier that could deliver an appropriate solution in a tight timeframe,” explains Tomas Kvillstrom, Nordic brand manager for Bayer CropScience. The container complements Bayer's existing NewGen bottle for herbicide concentrates. Blow-molded in natural HDPE in a distinctive, easy-pour, asymmetrical shape, the bottle has curved sides for convenient handling. Its glossy shrink sleeve labels target the growing garden care market with attractive graphics in bold colors that include a soft green logo and eye-catching photography of flowers. Kvillstron says the new size, convenience and graphics give VitaGro distinction on the store shelf.

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