Lisa McTigue Pierce, Executive Editor

March 11, 2015

1 Min Read
Soft Serve ice cream at home? Pouch makes it possible



Ice cream connoisseurs will tell you that there's a big difference between softened ice cream and real "soft serve." It's the consistency—and the swirl.

The Schwan Food Co. gets both right with its new Soft Serve product, which launched in July 2013 in a regional test market.

The single-serve 8-oz premade pouch—a laminated structure with a custom 28mm finish and formed in the shape of an ice cream cone—is topped with a modified stock fitment. A star pattern was added to the mold so consumers can swirl the ice cream as it is dispensed.

The portable pouch gives consumers two choices: dispense into a cone, cup or bowl; or eat directly from the package.

Available in Vanilla and Chocolate, Soft Serve is sold in a 6-pack for $13.98, which is cost competitive with most ice cream parlors—but without the hassle of having to leave the house.


About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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