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Thanksgiving cooks reach for jug-in-box peanut oil to fry turkeysThanksgiving cooks reach for jug-in-box peanut oil to fry turkeys

Kate Bertrand Connolly

November 22, 2018

2 Min Read
Thanksgiving cooks reach for jug-in-box peanut oil to fry turkeys
Jug-in-box makes it easy for consumers to handle 3 lbs of cooking oil.

For consumers who like to deep-fry their bird on Thanksgiving, LoCo Cookers has introduced a new product to use with its turkey fryers: LoCo Peanut Oil Blend. The food packaging—which uses a jug-in-box packaging design—is sturdy enough to support three gallons of oil and provides easy handling.

Two parallel, oblong die-cuts on top of the box provide a handle for the package. A round die-cut window, also on the box’s top panel, gives consumers access to the screw cap on the inner jug.

The round “cut-out was specifically designed for the Peanut Oil Blend’s lid,” says Sally Sumrall, marketing director at LoCo Cookers. “Consumers have the option to pull the jug out of the box and pour the oil into the fryer, or they can pour directly from the box.”

For those who prefer to remove the primary container from the box, the high-density polyethylene jug, produced by CKS Packaging, features a flat, molded handle.

Peachtree Packaging & Display produces the corrugated boxes for LoCo’s oil package using a Göpfert five-color flexo press and die-cutter, which prints and die-cuts in a single pass. The corrugated is flexographically printed in four colors, after which a water-based aqueous coating is applied.

Ad agency Scales designed the package’s graphics, which are color matched to graphics on LoCo’s turkey-fryer packaging; Peachtree Packaging & Display designed the box’s dielines.

LoCo Peanut Oil Blend is sold only through Lowe’s. “The Peanut Oil Blend box is positioned right next to the Turkey Fryer Kit, Turkey Frying Pots and accessories, for customer convenience,” Sumrall says.

LoCo’s oil packaging design matches its turkey-fryer packaging, which appears at the beginning of this video, and shows the fryer’s unboxing and set up.


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About the Author(s)

Kate Bertrand Connolly

Freelance Writer

Kate Bertrand Connolly has been covering innovations, trends, and technologies in packaging, branding, and business since 1981.

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