Direct printed tubes deliver organic beauty from the sea

Linda Casey

March 11, 2015

1 Min Read
Direct printed tubes deliver organic beauty from the sea
Organic beauty

 

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Organic beauty

Voya relaunches its range of organic skin and hair care products in tubes, which are decorated using a new technology that enables photo-realistic images to be printed directly onto the packaging. 

 


Swathed in a color color palette of white, cream and coffee, the personal care products' packaging all feature an a striking illustration of seaweed prominently on the front creating a strong overall brand identity with the brand name Voya foil blocked in classic Green to add a touch of luxury.


We are delighted to have worked with Voya on this new range of products which will look stunning on-shelf," Karen Norris of M&H Plastics, which supplies the tubes, remarks. "The Voya range demonstrates how a simple packaging concept can be brought to life with good use of color and selective foil blocking.'


The Voya range comprising six products: hand crème, body wash, body buff, body moisturizer, shampoo and conditioner. Voya products consist of organic seaweed hand-harvested from the west coast of Ireland and all products have certified organic ingredients. 

 

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