Direct printed tubes deliver organic beauty from the sea
March 11, 2015
Organic beauty
Voya relaunches its range of organic skin and hair care products in tubes, which are decorated using a new technology that enables photo-realistic images to be printed directly onto the packaging.
Swathed in a color color palette of white, cream and coffee, the personal care products' packaging all feature an a striking illustration of seaweed prominently on the front creating a strong overall brand identity with the brand name Voya foil blocked in classic Green to add a touch of luxury.
We are delighted to have worked with Voya on this new range of products which will look stunning on-shelf," Karen Norris of M&H Plastics, which supplies the tubes, remarks. "The Voya range demonstrates how a simple packaging concept can be brought to life with good use of color and selective foil blocking.'
The Voya range comprising six products: hand crème, body wash, body buff, body moisturizer, shampoo and conditioner. Voya products consist of organic seaweed hand-harvested from the west coast of Ireland and all products have certified organic ingredients.
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