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High-performance eye shadow launches in technically sophisticated package

Linda Casey

March 11, 2015

1 Min Read
High-performance eye shadow launches in technically sophisticated package
INFALLIBLE eye shadow


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INFALLIBLE eye shadow

 

L'Oréal Paris debuts a high-performance eye shadow for its Infallible product range, which promises to "fight the signs of make-up melt down" for up to 16 hours of wear, in a transparent 40- by 40-mm jar, injection-molded in PETG using a small but complex mold. The key feature of the jar is a perfectly flat exterior, achieved thanks to a special cooling system.

 

The key feature of the jar, which is supplied by RPC beauté Marolles, is a perfectly flat exterior, achieved thanks to a special cooling system developed in cooperation with RPC Bramlage-Wiko. This technically demanding process permitted a reduction in the cycle time inside the mold, without any shrinkage, for a superb finish that is further enhanced by then being hot stamped in silver.

 

The cap is injection molded in ABS and then lacquered in matt silver.


 

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