Revised Evian sprayer is set for a misty holidayRevised Evian sprayer is set for a misty holiday
March 11, 2015
Evian® Natural Spring Water’s popular Evian Brumisateur® facial spray will hit store shelves this holiday season with a brand new look, but the benefits remain the same. The Brumisateur is “nature’s solution for glamorous looking skin based on Evian’s balanced mineral composition—the result of a slow, natural filtration process—a journey of more than 15 years through the French Alps. This water spritzer is usually recognized by its sleek, cylindrical bottle and light pink accents. The new cylinder features a curvier shape, with each size having a distinctive shape of its own. The pink has also been changed to a brighter, richer shade that catches the eye with chic, minimalist graphics on a white background, reflecting the purity of the water inside.
“Evian has always been an innovator in design, and the Brumisateur is no exception. The hip sophistication of the new bottle reflects the attitude of our consumers, and we wanted to create something that is both functional and fashionable,” says Caroline Kibler, brand manager for Evian North America. “The new Evian Brumisateur is unparalleled in purity, with the water coming directly from the pristine French Alps, and is sure to help everyone feel refreshed all year long.”
The revamped facial sprays will be available in leading department stores and drug and cosmetic retailers nationwide in three sizes: a 14-oz bottle to keep on a desk at the office or to use around the house; a 5-oz bottle that fits in the palm of the hand and is suitable for taking along on a jog; and a three-pack of 1.7-oz bottles for travel that fits into a carry-on bag. The petite bottles come in handy on steamy summer days, whether lounging by the pool or taking a stroll through the park. The 14-oz size retails for $15, the 5-oz sells for $10 and the trio of 1.7-oz. sprays is $16.50. An individual 1.7-oz. bottle is priced at $5.50.
Bottled since 1826, Evian takes more than 15 years to filter through mineral-rich glacial sands in the French Alps. Bottled at the source in a state-of-the-art facility, Evian comes from the Cachat Spring located on the southern shore of Lake Geneva. Evian bottled water is a brand of Danone Group and first entered the U.S. market in 1978, where it was served in bars and restaurants in distinctive glass bottles.
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