New Webinar Shows How Packagers Can Limit Greenwashing

“It’s 100 percent natural.” “We’re an eco-friendly company.”  “This is the greenest product in its class.” Ever hear or read an overarching statement like this and wonder if there’s any substance behind it? If you’re a print buyer or designer today, one of your biggest challenges is determining which environmental claims are relevant, meaningful and verifiable, and frankly, which ones are not. PaperSpecs' Webinar, “Greenwashing: Wringing Out the Truth,” will give you practical tools and useful information to make these determinations with more confidence.

Guest speaker Scot Case, VP of TerraChoice Environmental Marketing, Inc., an internationally recognized expert on sustainable business strategy development, responsible sourcing, green supply chains and environmental marketing, will offer his unique perspective on the market’s response to our desire for sustainable products and services.

“As consumer demand for greener products continues to accelerate, more and more companies are making potentially false or misleading environmental claims about their products and services. A recent study found that 99 percent of environmental claims on products fail to meet the environmental marketing guidelines recommended by the Federal Trade Commission, U.S. Environmental Protection Agency, Consumer Union and others,” says Case.

A Full Range of Topics
During the one-hour session, Case will review green consumer trends, define the six sins of greenwashing, discuss effective ways of reaching customers without greenwashing, reveal ways to sell green to everyone not just the “green” consumer and share the value of independent third-party environmental certification programs.

On her decision to offer the Webinar, PaperSpecs founder Sabine Lenz said, “We feel it’s vital that designers and print buyers get the facts about environmental claims, have reliable ways to verify them and be able to help their clients market with green integrity.”

Thanks to the generous support of Neenah Paper, “Greenwashing: Wringing Out the Truth” is free and open to the public, but space is limited. You may reserve your seat today for this special event at www.paperspecs.com/webinar_signup.