Paper packaging materials to reach 223.9 metric tons by 2015

Paper-based packaging demand is increasing

The global economic downturn led to steep decline in demand for the paper packaging industry, which in turn led to multiple mill closures, contracting profits, and staff layoffs. However, the market is on the recovery mode with resurgence in the key end-use applications. The demand for paper packaging materials has been stagnant owing to the unfavorable economic conditions and growing environmental concerns. While consumption of paper packaging materials in Asia Pacific, East European and Latin American regions has been growing at a strong pace, the US, Western Europe and Japan are suffering slow growth due to mature conditions and adverse economic conditions. Over the years, the share of Western Europe and North America in the global paper and paperboard production has registered a steady decline. The trend is an indication of the continuous shift of production activity towards regions that are closer to high-consumption markets.

The corrugated board packaging market is witnessing increased demand from developing economies, in particular Brazil, China, India, Russia, and Poland. Steady economic growth and intensifying industrial activity in these regions is driving demand for corrugated packaging. Growth is also influenced by the changing consumer trends that are enhancing the demand for fast foods and convenience foods, which necessitate the use of special types of packaging. Growing popularity of online shopping is also driving the demand for corrugated board packaging.

Manufacturers of various products are being compelled to use eco-friendly packaging solutions, in view of the rising pressure from consumers, a trend that is leading to the development of new types of corrugated board coatings. Development of advanced small flutes as well as superior quality graphic board are expect to foster penetration of corrugated boxes in the conventional folding cartons market, particularly in developed regions of the world.

Folding carton industry dynamics are dependent upon the fortunes of Consumer packaged goods companies, which are largest consumers of folding cartons. Demand for folding paperboard boxes was affected by the global financial crisis that started in the latter half of 2008. Sales of the boxes declined in 2008 and 2009 across major markets including the US, Europe, Japan, and Canada. Nevertheless, prospects for folding paperboard boxes are favorable, due to robust rise in demand for folding paperboard boxes from Asia Pacific. Folding cartons market in BRIC countries, Brazil, Russia, India and China, is expected to witness rapid growth through 2015. Folding cartons market is expected to benefit from various technological advancements. Food and beverages represent the largest and fastest growing segment for folding paperboard boxes in the non-durables sector, while sectors such as healthcare, spirits, chilled food, tobacco, confectionery, and hardware offer the maximum growth potential.

The research report titled "Paper Packaging: A Global Outlook" announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global industry, identifies major short to medium term market challenges, and growth drivers. Market discussions in the report are punctuated with fact-rich market data tables. Regional markets elaborated upon include United States, Canada, France, Germany, UK, China, India, Brazil, and Mexico, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

Source: Global Industry Analysts Inc.
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