PepsiCo releases easy-grip, light bottle

PepsiCo is hoping its new eco-friendly version of the Propel fitness water bottle will make an even bigger splash in the market. Designed for active lifestyles and those who drink water for better hydration, the vitamin-enhanced, noncarbonated water is available in eight flavors. Now, Propel comes in a newly launched PET bottle designed by 4sight inc. (www.4sightinc.com) that uses 33 percent less plastic than the previous 500-mL bottle and 30 percent less label material. The slim bottle also has a handy sport grip. Cold-filled using new, proprietary technology developed for manufacturing primarily in the U.S., the bottle has a bold design that conveys a dynamic brand image with the look and feel of a much more rigid container. To appeal more to core female consumers, the bottle was redesigned with a smaller opening, as 4sight says women prefer a smaller bottle opening when working out to reduce spills.

A groove under the label and pinched sides on the lower third area of the bottle gives consumers a sense of security while drinking the beverage during exercising or walking.