T.G.I. FRiDAY'S offers frozen ‘Entrées for One'
January 30, 2014
Fridays
Although frozen meals have come a long way since the first TV dinners and pot pies of the 1950s, a recent survey indicates that Americans are still hungering for more from their convenient cuisine. In an effort to end frozen meal mediocrity, T.G.I. FRiDAY'S Frozen Foods has launched an anything-but-boring line of flavorful "Entrées for One" that combine restaurant quality with the convenience of a ready-made, individual frozen meal.
According to a survey conducted by Wakefield Research, 69 percent of Americans agree that today's frozen entrées are far from restaurant quality. And only 11 percent describe their frozen meal as flavorful, yet they admit to eating about 100 frozen meals each year.¹ The new line of T.G.I. FRiDAY'S "Entrées for One" solves frozen food boredom with nine new entrées inspired by the bold and fun flavors of the famed T.G.I. FRiDAY'S restaurants. From Sizzling Steak Fajitas to Cajun-Style Chicken Alfredo, the new varieties infuse a fresh new flavor into the frozen meal category.
"It's time to shake things up in the frozen food aisle and rethink the possibilities. Although frozen meals are designed to be quick and convenient solutions, it doesn't mean you have to settle for the same old boring, bland meal every time," said Michelle Fuscaldo, associate director for T.G.I. FRiDAY'S Frozen Foods. "With T.G.I. FRiDAY'S new line of frozen ‘Entrées for One,' you can enjoy convenience, quality and exciting new flavors all at once - whether you need a quick weeknight meal or a jolt of unexpected flavor to get into that FRiDAY'S fun mood."
The new entrées include nine varieties:
Sizzling Chicken Fajitas
Sizzling Steak Fajitas
Grilled Chicken Mac & Cheese
Prime Rib Stroganoff
Chicken & Broccoli Alfredo
Loaded Chicken & Cheese
Cajun-Style Chicken Alfredo
Sesame Orange Chicken
Creamy Chicken Pasta Carbonara
Packaging for the Future
The flavorful new FRiDAY'S frozen entrées are available in two formats - trays and bag meals - that are both ready in less than seven minutes. The bag meals feature a dual-prep function and can be conveniently steamed directly in the microwaveable bag or cooked in a skillet for some extra sizzle. Plus, the Sizzling Fajitas come with flour tortillas packaged separately, allowing you to fill the tortillas with meat, veggies and cheesy rice - just like in the restaurant.
Designed with sustainability in mind, the entrées are efficiently packaged in either bags or trays that use minimal material and freezer space. Plus, the eco-friendly trays are composed of a hybrid material that uses 40 percent less plastic than traditional frozen tray meal formats.
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