Tiny perfume maker beats global cosmetics giants for best ‘green packaging' award

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Tiny perfume maker beats global cosmetics giants for best ‘green packaging' award


Tiny perfume maker beats global cosmetics giants for best ‘green packaging

In a classic David vs. Goliath match-up, a tiny New Zealand company triumphed against global cosmetic giants for top honors in a package design awards competition held at the Jacob Javits Center Tuesday night, June 28, 2011.


The battle: the "green packaging" category in the HBA International Package Design Awards (IPDA).


The contenders: in one corner, Pacific Perfumes Ltd., a fragrance firm founded in 2003 by two New Zealand women; in the other, the international corporations of Estee Lauder and Mother Earth Essentials, among others.

The dramatic result: the Kiwi company took home first place for the innovative, eco-friendly packaging for its Artisan Botanical Perfume. The intricate outer packaging is made from recycled, biodegradable paperboard, using no glue and vegetable-based inks. In addition, the creamy, natural solid perfumes are cradled in diminutive wooden pots made from beech wood sourced from sustainable forests. In these certified locales, a new tree is planted for every one logged in New Zealand. 

Pacific Perfumes—like many Kiwi firms—has integrated sustainability into its business from day one. Founders Francesca Brice and Kate JasonSmith also donate $1 from each sale of the Artisan range to the NZ Forest and Bird Society, which helps protect and nurture the native plants, animals and pure wilderness of New Zealand. 

Artisan Botanical Perfume blends organic essences of leaves, roots, grasses, woods and flowers, recreating unique fragrances that evolve on the wearer over time. The perfume pots, which retail for about US$45, are available online at www.pacificperfumes.co.nz.

Source: New Zealand Trade and Enterprise



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