Alberto-Culver restages Noxzema, unveils new products

Alberto-Culver, Melrose Park, IL, is giving the 9-SKU Noxzema line a makeover with the launch of new products and a facelift for the packaging. Alberto-Culver purchased the Noxzema brand from Procter & Gamble a few years ago. The line,

is available nationwide at drugstores, foodstores and mass merchandisers with a suggested retail price of $3.99 to $4.49. Lighter shades of icy blue are used throughout the packaging to convey a fresh, clean look.

One new product includes Clean Blemish Control Foaming Wash in a handy pump dispenser bottle. The gentle foaming wash treats and prevent blemishes, and helps prevent new ones from forming without compromising
skin's moisture balance. Inverted tubes, jars and bottles all feature a new Noxzema logo and metallic graphics.

Source: Alberto-Culver