Big beers, big bottles, big taste

Louisiana-based Abita Brewing Co. launches Andygator and Abby Ale beers in bottles; but not just any bottles. “The bottles are bigger than our other Abita brews—a full 22 ounces,” says David Blossman, Abita president. “These big bottles are the perfect size to serve with a meal or share with a friend.” Both Andygator and new Abbey Ale have an alcohol by volume content of 8 percent. The bottles offer an oversized canvas for creative packaging design. Both brews feature a “hand-painted” look designed by Innovative Advertising (www.peoplewhothink.com). The bottles are supplied by Vitro Packaging LLC (www.vitro.com/vitro_packaging/ingles/), and to enhance shelf presence, they feature Vitro's applied ceramic labeling, a raised-letter effect for a tactile feel. Graphics are screened in up to three colors.