Coke to replace Atlanta Braves' Sky Field bottle
January 30, 2014
Before the Atlanta Braves play against the the New York Mets on July 16, Turner Field history will be made: Coca-Cola and Braves executives including Hank Aaron will officially unveil a 49-ft tall Coca-Cola Contour Bottle that will replace the original Coca-Cola Sky Field bottle.
To commemorate the Sky Field bottle, Coca-Cola and the Braves will distribute genuine pieces of memorabilia from the original Coca-Cola Sky Field bottle to a number of lucky game attendees. “The iconic Coca-Cola bottle has been a part of Turner Field since we opened our doors, and the new bottle is an entertaining reminder to Braves fans that America’s favorite pastime and ice-cold Coca-Cola help make summer time special,” said Derek Schiller, executive vp, sales and marketing, Atlanta Braves.
The new polycarbonate bottle has 3,000 tri-colored LEDs that cover the bottle. These diodes are capable of producing more than 16 million different colors each. The bottle's high-resolution, programmable screen will continue to display the traditional fireworks celebration for which the original Coca-Cola Sky Field bottle was known in addition to offering a high-tech way to celebrate a Braves’ home run
The Contour bottle unveil ceremony precedes Coca-Cola Recycling Nights at Turner Field. The Coca-Cola Recycling Education Vehicle will be on site on July 17 and 18, during which game attendees can play recycling trivia games for prizes such as a Braves Recycling Team t-shirt made from recycled PET.
Photo by Matt Barnett
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