ConAgra's 'healthy choice' for steamer package

ConAgra's new Healthy Choice Café Steamers entrées are available in convenient, microwavable packaging that includes a vented, plastic steaming tray holding frozen vegetables and meats above a similar plastic tray that holds a sauce. The microwave Steam Cooker™ package helps to lock in flavors of the restaurant-inspired meals by steaming them. Thus, the vegetables stay bright and crisp, the meats and seafood are juicy and tender, the rice is moist and fluffy and the pasta is firm, ConAgra says. The entrées include Beef Merlot, Cajun Style Chicken & Shrimp, Chicken Margherita, Chicken Tuscany, Creamy Dill Salmon, Grilled Basil Chicken and more. Steam rises through the venting holes from the sauce's bottom tray to cook the product in the tray above. The trays are film-sealed (no need to unwrap the trays) and are overpacked in a brightly printed, octagonal paperboard sleeve that aims to tantalize the tastebuds with beautifully photographed product vignettes. The package recently won an Institute of Packaging Professionals' (www.iopp.org) 2007 AmeriStar award in the Food category.