Diesel doesn't always mean motor fuel

In this case, we're talking about Italian fashion house Diesel's introduction of new Fuel For Life fragrance for men and women in stylish glass flacons from Gerresheimer (www.gerresheimer.com). Despite a high level of coordination, two completely individual, gender-specific perfume personalities are revealed by the Diesel design: “In a young, very playful and creative way they communicate strong messages for the brand—reflecting the sensuality of its fashion, its love of detail and the casual individuality of its female and male wearers,” says Burkhard Lingenberg, director of marketing and communication for the Gerresheimer Group. The unusual, ornamental oval bottle comes wrapped in a rustic, faux-leather, vintage bag for the mens' cologne and an open-mesh, woven lace encapsulates the women's cologne container.

For both bottles, sloping shoulders fall from the neck to a narrow base to create an old-world sensibility.

The striking visual and textural features created by Diesel also include an embossing treatment on the front of the 50- or 75-mL bottles that admonishes, “Use with Caution.” Completing the elegant presentation are metal caps, particularly one in shiny gold for the women's fragrance bottle that features the Diesel logotype debossed on top.