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November 11, 2015
2 Min Read
History is on his side, says sustainable packaging "messenger" Robert Lilienfeld.
If the aim in sustainability and sustainable packaging decisions is firmly focused on recycling, then we’re off target, opines Eco-Insights blogger Robert Lilienfeld.
Recycling is not a new phenomenon. From the Sumerians who built the first-ever cities 4,000 years ago to modern Europe and America, virtually every civilization that has ever existed has tried recycling as a way to save its resources, and ultimately itself, from disappearing.
But it hasn’t worked once. Perversely, the reason is not because people didn’t try hard enough. The fact is, they tried too hard! By focusing so heavily on recycling and not on the primary reasons that resource availability and environmental problems arose in the first place, societies have consistently missed the real opportunities to sustain natural resources and thus their own human and financial resources.
So, let’s be honest. Recycling, for all its benefits, will never by itself prevent or remediate major environmental concerns such as climate change, habitat destruction, and loss of biodiversity. It is simply the icing on a very large, very thick, and very heavy, cake.
By the way, both the EPA through its Sustainable Materials Management program, and the G-7 in its latest Leadership Recommendations, all agree with this assessment.
What we really need to see is political dialogue relating to population growth and the concurrent increase and changes in consumption patterns. Thus, those of us in the packaging value chain must work harder to reverse the popular notion that a better environment starts with less packaging waste.
We also need to demonstrate that packaging’s critical role is to prevent waste of the far greater resources used to produce, transport and store the food and other goods contained within.
The views and opinions expressed are those of the author, and do not necessary reflect those of Packaging Digest or the organizations with which Mr. Lilienfeld works.
What do you think? Please comment below.
Missed one of Bob's blogs? Read them here.
Robert (Bob) Lilienfeld has been involved with sustainable packaging for more than 20 years. He is currently editor of The ULS (Use Less Stuff) Report, a marketing and communications consultant to AMERIPEN and other organizations, and is a professional photographer.
About the Author(s)
Robert Lilienfeld Consulting
Robert (Bob) Lilienfeld has been involved in sustainable packaging for 25 years, working as a marketing executive, consultant, strategic planner, editor, writer, and communications expert. He’s President of Robert Lilienfeld Consulting, working with materials suppliers, converters, trade associations, retailers, and brand owners. He also recently founded SPRING, The Sustainable Packaging Research, Information, and Networking Group. Reach him at [email protected].
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