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C-P Flexible Packaging’s XT720 shrink sleeve packaging provides an added dimension that offers 100% more printable area, says the company. By creating a peel-away outer label, useable space is expanded from the traditional 360° to a complete 720°. That’s more space for promotional messaging, directions, coupons or usage information. The peel-away outer label makes possible many new and creative ways to provide consumers the information they require. The XT720 provides more printable area for drug facts, cross selling programs, product use information, product performance claims, coupons, brand enhancements or alternative languages. Because of all the additional information XT720 can accommodate, manufacturers now have the option to eliminate wasteful folding cartons and create a more sustainable, cost efficient, high-impact label.