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GPI announces 2010 Clear Choice Awards Winners

Article-GPI announces 2010 Clear Choice Awards Winners

GPI announces 2010 Clear Choice Awards Winners
2010 Clear Choice Award winners

2010 Clear Choice Award winnersThe Glass Packaging Institute (GPI) named the winners of its 21st Annual Clear Choice Awards through a virtual event on the GPI website (

“The winning package designs demonstrate that glass continues to be the ‘clear choice’ for consumers who want a package that provides a premium feel and also protects the products they are buying,” says Joseph Cattaneo, president of the Glass Packaging Institute.  “Designing and packaging in glass for foods, beverages, and fragrances ensures your product has a competitive edge.”

“More consumers should know of the good work that is being done with glass packaging,” says Mark “Coach” Smallwood, Mid Atlantic Green Mission Specialist/Local Forager at Whole Foods and 2010 Clear Choice Awards judge.

This year’s Awards recognized 10 consumer product goods (CPG) companies and their achievements in expanding the frontiers of glass packaging design in the following categories: overall package design, beer, wine, food, carbonated beverage, non-carbonated beverage, organic food or beverage, distilled spirits, flavored alcoholic beverage (FAB), and cosmetics or fragrances.

All 2010 Clear Choice Awards winners will receive an award and benefit from industry-wide recognition and brand building media coverage.  All 2010 winning products will be displayed at InterBev 2010 (September 22 – 24) in Orlando, FL, and at The Showcase of Packaging Innovations® at PACK EXPO International 2010 (October 31 – November 3) at McCormick Place in Chicago, IL.

Submissions for the 2010 Clear Choice Awards were judged on innovation (in container form and product category), package design (including container, label, and closure), and shelf impact.  Judges included:

•       Charlie DiGregorio, Michigan State University School of Packaging
•       Dan Matauch, Principal/Creative Director, Flowdesign, Inc.
•       Dennis Young, CPP, Specialist, Michigan State University School of Packaging
•       Joe Pryweller, Managing Editor, Packaging Strategies
•       Mark “Coach” Smallwood, Green Mission Specialist, Whole Foods
•       Yousef Zaatar, VP Operations, Z International

The 2010 Clear Choice Awards winners include:

Sam AdamsOverall Package Design
The Boston Beer Company for Samuel Adams Barrel Room Collection

Miller VortexBeer Category
Miller Lite for Miller Lite Vortex® bottle

TentacleWine Category
Eight Arms Cellars for The Tentacle

B&MFood Category
B&G Foods, Inc. for B&M Baked Beans “Beanpot”

Rt 66Carbonated Beverage Category
Route 66 Sodas LLC for Route 66 Sodas

Very CherriNon-Carbonated Beverage Category
Very Cherre by Old Orchard Brands, LLC for Very Cherre Montmorency Tart Cherry Juice

HolisticsOrganic Food or Beverage Category
Adina For Life, Inc. for Adina Holistics

KrakenDistilled Spirits Category
Proximo for The Kraken Black Spiced Rum

SmirnoffFlavored Alcoholic Beverage Category
DIAGEO for Smirnoff Premium Malt Mixed Drinks

Dancing WatersCosmetics or Fragrances Category
Bath and Body Works for Dancing Waters

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