The Glass Packaging Institute (GPI) named the winners of its 21st Annual Clear Choice Awards through a virtual event on the GPI website (www.gpi.org).
“The winning package designs demonstrate that glass continues to be the ‘clear choice’ for consumers who want a package that provides a premium feel and also protects the products they are buying,” says Joseph Cattaneo, president of the Glass Packaging Institute. “Designing and packaging in glass for foods, beverages, and fragrances ensures your product has a competitive edge.”
“More consumers should know of the good work that is being done with glass packaging,” says Mark “Coach” Smallwood, Mid Atlantic Green Mission Specialist/Local Forager at Whole Foods and 2010 Clear Choice Awards judge.
This year’s Awards recognized 10 consumer product goods (CPG) companies and their achievements in expanding the frontiers of glass packaging design in the following categories: overall package design, beer, wine, food, carbonated beverage, non-carbonated beverage, organic food or beverage, distilled spirits, flavored alcoholic beverage (FAB), and cosmetics or fragrances.
All 2010 Clear Choice Awards winners will receive an award and benefit from industry-wide recognition and brand building media coverage. All 2010 winning products will be displayed at InterBev 2010 (September 22 – 24) in Orlando, FL, and at The Showcase of Packaging Innovations® at PACK EXPO International 2010 (October 31 – November 3) at McCormick Place in Chicago, IL.
Submissions for the 2010 Clear Choice Awards were judged on innovation (in container form and product category), package design (including container, label, and closure), and shelf impact. Judges included:
• Charlie DiGregorio, Michigan State University School of Packaging
• Dan Matauch, Principal/Creative Director, Flowdesign, Inc.
• Dennis Young, CPP, Specialist, Michigan State University School of Packaging
• Joe Pryweller, Managing Editor, Packaging Strategies
• Mark “Coach” Smallwood, Green Mission Specialist, Whole Foods
• Yousef Zaatar, VP Operations, Z International
The 2010 Clear Choice Awards winners include:
Overall Package DesignThe Boston Beer Company for Samuel Adams Barrel Room Collection
Beer CategoryMiller Lite for Miller Lite Vortex® bottle
Wine CategoryEight Arms Cellars for The Tentacle
Food CategoryB&G Foods, Inc. for B&M Baked Beans “Beanpot”
Carbonated Beverage CategoryRoute 66 Sodas LLC for Route 66 Sodas
Non-Carbonated Beverage CategoryVery Cherre by Old Orchard Brands, LLC for Very Cherre Montmorency Tart Cherry Juice
Organic Food or Beverage CategoryAdina For Life, Inc. for Adina Holistics
Distilled Spirits CategoryProximo for The Kraken Black Spiced Rum
Flavored Alcoholic Beverage CategoryDIAGEO for Smirnoff Premium Malt Mixed Drinks
Cosmetics or Fragrances CategoryBath and Body Works for Dancing Waters